LinkedIn Profile Tips
Updated: Mar 31, 2021
I've spent countless hours refining details on my profile. Sometimes it's hard to write about a new gig or about your current role when you are in the midst of doing it.. reflecting seems so much easier, doesn't it?
Have something down in the description in your current role so people who network with you have an idea of what you do. You never know, it could be a recruiter or a connection who's looking for talent and you don't want to miss out because your profile isn't complete. Think of it as a process - you can keep rewriting it with time. That way, when you're on a job hunt, you don't have to sit there drafting your achievements from scratch and trying to remember exactly when something took place if you documented it to begin with.
Your profile isn't the same as a resume. It's basically a more detailed version of your resume and it can be used to apply to roles itself. Your resume should be a one page summary, while LinkedIn shows more information when someone wants to learn more.
Use a professional headshot for your profile photo, avoid selfies if you can. If you don't have one, getting someone or a tripod to help you take that headshot in a plain background with business attire can do in the meanwhile.
Look up profiles in the same industry you are in or aspire to be in. See what certifications those professionals completed to get an idea of some you could complete and what to include in your profile.
Don't write things that are untrue. I totally think you should tell your story using the best wording! However, if you read it back to yourself and the language portrays something different than what actually happened, remember that your profile readers are likely people from your workplace or classmates.
The first bulletpoint of the description of my work experiences is usually a brief overview of what that role did. The accomplishments came after that. Unless you are a c-suite employee, then skip this tip!
Use the featured section to showcase some of your best work, you could even include your resume.
Don't list everything for licenses & certifications. I tend to not list courses I took from LinkedIn Learning (and for others this could be Udemy, Coursera, etc.) and save that space for the ones I really want to display, like Google Search Ads, Hootsuite Platform, etc.
Write descriptions for your volunteer experiences the way you did for your work experience. Those experiences could be equivalent to work experiences, for example, I hosted events via WebEx before for a past volunteer role, whereas I have not done that in a past work experience. It still counts!
If you are as involved in your community as me, in order to not overwhelm your profile with your experiences, you can list some of your volunteer experiences in the Organizations section so that the information is still there, provided you had a membership at those organizations. That way the information is not listed twice, which is what I see happening with some profiles I come across.