Marketing Certifications Worth Completing
Updated: Mar 31, 2021
Google offers free Google Analytics certification and free Google Ads certification that you can do when you have spare time. There isn't a time limit so you can open up the link and continue where you left off if you can't do it all in one go.
The Google Ads series contains Search Certification, Display Certification, Measurement Certification, Video Certification, Shopping Certification and Apps Certification.
The Google Analytics series contains Google Analytics for Beginners and Advanced Google Analytics, then you can take the Google Analytics Individual Qualification exam.
Personally I found the Google Search Ads exam difficult, but the Google Analytics one wasn't too bad.
Hootsuite offers one certification where the training is free. Not bad. It's $99 USD for the Hootsuite Platform Certification and the free course is Learn How to Use Hootsuite.
Mailchimp offers three free email certifications. The first of the bunch is Mailchimp Foundations, then you can upgrade it to either Email Automations or Email Marketing.
Sendinblue offers a free Email Marketing Certification that expires after 12 months. It's a great way to both learn to use the software and pick up the skill.
HubSpot offers free certifications, but you have to sign up for a free 14 day trial to complete the exercises. Notable ones are HubSpot Marketing Software, HubSpot Reporting and Email Marketing.
Semrush offers free certifications, including SEO Fundamentals and Technical SEO.
Facebook Blueprint has a number of free courses, particularly useful are the ones on Facebook and Instagram. Two certifications at the associate level are the 100-101: Facebook Certified Digital Marketing Associate and 600-101 Facebook Community Manager. The exam is $99 USD and proctored. The only downside is that the certification expires after 12 months so you will need to retake it your purpose isn't just for knowledge's sake.
Twitter Flight school offers a Video Badge, which isn't the same as a certification but it can still be added to LinkedIn. There are various courses teaching you how to write good copy for Tweets, Twitter Ads and their new feature named Fleets, which is like Instagram Stories.
Video is on the rise and with that comes TikTok. There is a TikTok Ads Academy in which thes lessons are short so it's easy to digest and also a TikTok Business Learning Center.
YouTube has many free courses under the YouTube Creator Academy ranging from content strategy, production, channel optimization, money & business and policies & guidelines. The most interesting lessons to me were the ones on YouTube ads, YouTube Analytics and creating content.
If you sign up for a business Pinterest account, there are free courses to learn about ads and how to boost your brand under the Pinterest Academy.