During my Digital Marketing certification at BrainStation, our group developed a digital marketing strategy for a mid-size Toronto brand called Black Lab Brewing, including branding, search marketing, social media and e-mail campaigns.

During my Product Management certification at BrainStation, our group developed a go-to-market plan for a product solution to connect Canadian patients with resident physicians, by defining Minimum Viable Product and performing a market assessment.

During my Strategic Public Relations certification at University of Toronto, I developed a communications plan for Holland Bloorview Kids Rehabilitation Hospital to grow brand awareness, that applied the fundamentals of research, strategy, tactics and evaluation.

During the advanced course in my Strategic Public Relations certification at University of Toronto, I developed a PR plan, an issues analysis & management plan for Gillette to manage crisis.

Writing Samples

As Communicators Coordinator of IABC, I promoted event registrations through designing an email outreach targeting Toronto advertising agencies and members.

As Social Media & Partnerships Coordinator of Farmwork to Feed Canada, I wrote social media copy for Twitter, IG, FB and LinkedIn.